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Making the Horse Drink
We are in the middle of a photo-product and services renaissance. But innovation only goes so far if nobody knows about your offerings.
Photo-market trailblazer, Ninebird Publishing, helps retailers develop actionable product and promotional strategies that truly engage their customers. This session is about educating and inspiring your customers and creating ongoing (and more profitable) relationships with them.
Wendi Flores-Spiess, CEO
Ninebird is hell bent on reinventing the personalized photo-product industry through emotive, lifestyle-driven product collections that are amplified by innovative retail merchandising strategies. Leading that charge is Wendi who started her career as a Product Marketing Manager at HP, then eight years later, joined up with PrintPaks, a software-based line of photo-import crafts, which sold to Mattel three years later.
Beginning in 1991, she has successfully co-founded four companies, including
Curiosity Group, an award-winning marketing agency specializing in loyalty programs for brands like Hewlett-Packard, DreamWorks, SEGA, Disney, and Viacom. Wendi has a bachelor's degree in broadcast communications with a minor in speech communications from Oregon State University.